[About]
[About me]
Hey! I’m JinYi, a User Experience (UX) Designer at Fidelity, where I lead a team driving innovative, user-centered solutions that shape the digital experience in a complex B2B2C fintech ecosystem.
My focus is transforming complex challenges into successful outcomes. I start by diagnosing complexity, diving deep to understand the true source of a problem. From there, I architect clarity, translating that understanding into a simple and actionable strategy. Ultimately, I drive outcomes, focusing on execution to deliver measurable growth and lasting value.
Everything should be made as simple as possible, but not simpler.
by Albert Einstein
[What Can I Do]
Diagnose Complexity
I break down messy, layered problems to uncover their root causes — not just symptoms — using deep research and systems thinking.
Diagnose Complexity
I break down messy, layered problems to uncover their root causes — not just symptoms — using deep research and systems thinking.
Diagnose Complexity
I break down messy, layered problems to uncover their root causes — not just symptoms — using deep research and systems thinking.
Architect Clarity
I turn insights into structured, human-centered strategies that simplify decision-making and guide users with ease.
Architect Clarity
I turn insights into structured, human-centered strategies that simplify decision-making and guide users with ease.
Architect Clarity
I turn insights into structured, human-centered strategies that simplify decision-making and guide users with ease.
Drive Outcomes
I focus on execution that delivers impact — designing experiences that create real growth, measurable results, and lasting value.
Drive Outcomes
I focus on execution that delivers impact — designing experiences that create real growth, measurable results, and lasting value.
Drive Outcomes
I focus on execution that delivers impact — designing experiences that create real growth, measurable results, and lasting value.
[Experience]
Fidelity
Sr. User Experience Designer
Apr 2023- Current
New York, United States
Luanch 0-1 product increase process efficiency and potential revenue up to 10-15%
Enhance the ordering process cutting processing time from 20 mins to 5 mins
Improved user satisfaction by 40% through research-driven updates.
Fidelity
Sr. User Experience Designer
Apr 2023- Current
New York, United States
Luanch 0-1 product increase process efficiency and potential revenue up to 10-15%
Enhance the ordering process cutting processing time from 20 mins to 5 mins
Improved user satisfaction by 40% through research-driven updates.
Fidelity
Sr. User Experience Designer
Apr 2023- Current
New York, United States
Luanch 0-1 product increase process efficiency and potential revenue up to 10-15%
Enhance the ordering process cutting processing time from 20 mins to 5 mins
Improved user satisfaction by 40% through research-driven updates.
PayPal
UX Designer
Apr 2022- Dec 2022
New York, United States
PayPal
UX Designer
Apr 2022- Dec 2022
New York, United States
PayPal
UX Designer
Apr 2022- Dec 2022
New York, United States
TransPerfect
UX Designer
Jun 2021 - Apr 2022
New york, United States
TransPerfect
UX Designer
Jun 2021 - Apr 2022
New york, United States
TransPerfect
UX Designer
Jun 2021 - Apr 2022
New york, United States
New-York Historical Society
Associate Exhibition Designer
Jun 2015 - Jun 2021
New York, United States
New-York Historical Society
Associate Exhibition Designer
Jun 2015 - Jun 2021
New York, United States
New-York Historical Society
Associate Exhibition Designer
Jun 2015 - Jun 2021
New York, United States
[Fun Facts]
